It is a matter of a few days before the curtain goes up at the 57th edition of the Salone del Mobile.Milano, the most important international event in the world of design and furnishing.

The historic company located in Forlì, leader in the upholstered furniture sector Made In Italy will be present at the exhibition with a completely renewed stand in line with its new company identity.

As already leaked a few weeks ago through the brand official social networks, Gorini Divani seizes the opportunity of the Salone Internazionale to unveil the results of the long process of renewing its image.

This reviewing process, undertaken last autumn together with KAERU – a consulting and web design company located in Cesena, already a partner of important local businesses- has involved different strategic elements of the trademark.

The historical logo has been revisited in a contemporary perspective to meet the branding needs which are becoming more and more linked to the digital world without losing the strong link with craftsmanship Made In Italy.

Gorini Divani’s new logo is therefore easy to recognize, immediate and – in its own way – it evokes the product thanks to the rounded and sinuous shapes that echo sofas design.

The next step has been the complete restyling of the website, which has been reviewed both in its graphical and navigational aspects. The new website presents parallel paths at the discovery of the two collections, GH – Gorini Heritage and DEGŌ – Design Gorini, which have now a rationalized image and find a new space characterized by brightness, simplicity and content focus.

Focus on contents may be found, besides the practical product sheets, in a in an innovation in the brand communication: “On Our Skin” is the Gorini Divani’s blog, a sort of pivot for the new digital strategy around which an online communication made of stories and images unfolds towards the social networks.

A crucial role in the new identity is covered by photos.

Fresh, wide and evocative photos about the history of the Italian know-how, told by the numerous details immortalized by Andrea and Monica Danesi, photographers of reference for the company who cleverly capture the very essence of each of our models . And the large image on the home page, conceived and taken by Matteo Bosi, sering as a pioneer for the new creative concept which will characterize the stand, designed by Alessandro Fiorini also this year.

The series of “Skin on Skin” photos – explains Bosi – tells through an aesthetic quotation the unique pleasure of a traditional shot where time, wear and scratch, far from being signs of degradation, give a particular charm and poetry becoming the tangible evidence of a work designed for lasting over time, precisely by virtue of its changing nature.

If you want to learn more, the date is set:

from april 17th to 22nd at Salone del Mobile di Milano (Italy)
Hall 14, Booth B20.